Digital Marketing Research
Market research is the core of our digital marketing deliverables, and it informs all digital strategy surrounding your target audience identification and their buying behaviors. With a wide assortment of proprietary research and SEO tools, we pinpoint not only the major segments, but also the detailed persona archetypes, your target audience members, and their online behaviors and patterns.
Market Segmentation Analysis – We divide a broad target market into subsets of consumers with common needs. This allows us to implement strategies to target each subset’s needs individually using the most effective media channels and touch-points.
Customer Persona Research – We conduct meticulous customer persona research that provides a guide to creating relevant content and social campaigns that addresses the specific needs of the key people you want to reach.